DESIGN PRODUCER OUTCOMES
marketing + brand + social + experientials
CLIENT: Turbo / Intuit
CREATIVE: Real Money Talk
SCOPE: Brand Experience, Design, Content + Digital Strategy
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CREATIVE DIRECTOR: MB / Outlier
DESIGN PRODUCER: Dylan Dawson
AGENCY: Outcast (link)
PARTNERS: The Cut, Refinery29
"When Intuit launched their newest product, Turbo, their ambition was to do more than just roll out a new product—they wanted to change the conversation about money. Three years and three #RealMoneyTalk campaigns later, we’ve sparked hundreds of conversations, generated millions of video views, and established a younger, more clever, social-savvy brand for Intuit across the board."
- Outcast (source) -
Adobe teamed up with Sony Pictures Animation's Spider-Manâ„¢: Into The Spider-Verse to unleash the creative power of fans everywhere. Adobe partnered with Outcast to create a 360 experience for fans and creatives to unite at Adobe Max.
CLIENT: Adobe
CREATIVE: "Into The Spider-Verse: Adobe Max"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Experientials, Brand Experience, Contest Creation and Administration
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CREATIVE DIRECTOR: MB / Outlier
DESIGN PRODUCER: Dylan Dawson
AGENCY: Outcast (link)
PARTNER: Sony Pictures, Marvel
PAID MEDIA DIGITAL ADS
[ select an ad to view it ]
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MICROSITE
Program lead, overseeing conceptualization, development, and design of digital content for global marketing campaigns across prominent HBO and WB mobile games.
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[ select a logo to view work ]
CLIENT: Adobe
CREATIVE: "Billie Eilish"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Brand Experience
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CREATIVE DIRECTOR: MB / Outlier
DESIGN PRODUCER: Dylan Dawson
AGENCY: Outcast (link)
PARTNER: Interscope Records
"Adobe wanted to launch a campaign by sparking engagement and driving brand awareness of Adobe Creative Cloud. Focused on their mission of Creativity For All, Outcast partnered with Billie Eilish, and the release of her album, "When We All Fall Asleep Where Do We Go?" to reach and inspire young creators."
- Outcast (source) -
CLIENT: Adobe
CREATIVE: "Terminator, Create Your Fate"
SCOPE: Design, Digital Experience Design + Development, Content + Digital Strategy, Brand Experience
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CREATIVE DIRECTOR: Outlier
DESIGN PRODUCER: Dylan Dawson
AGENCY: Outcast
PARTNERS: 20th Century Fox, Paramount Pictures
"Adobe has been focused on growing its market from the entrenched Hollywood editing and VFX softwares. To excite the creative video community, we created a social campaign to showcase the Adobe technology used to make Terminator: Dark Fate, and highlight their role in creating some of today's most exciting blockbusters."
- Outcast -
MOTION + DESIGN DRIVEN VIDEO PRODUCTIONS
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Whatever The Case"
DELIVERABLE: :30 Spot (motion design + live action)
MEDIA: Digital
PRODUCER / DPM: Dylan Dawson
AGENCY: Script to Screen
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CLIENT: Guthy-Renker
CREATIVE: "Susan Lucci ICON Award"
DELIVERABLE: Introduction Video
MEDIA: Talent Intro VIdeo for Live Award Show (motion design, animation, infographics, live action b-roll)
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PRODUCER | WRITER | OFFLINE EDITOR: Dylan Dawson
AGENCY: Script to Screen / Electronic Retailing Association
CLIENT: WB Games
CREATIVE: Shadow of War Mobile, Nemesis System
DELIVERABLE: Original production, :30 / :60
MEDIA: Social + Digital (live action, screen capture / screen replacements, animation, motion logo design)
PRODUCER | DIRECTOR: Dylan Dawson
HOST: Mona Aiyed
AGENCY: Internal creative studio, Warner Brothers Interactive
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