INTEGRATED PRODUCTION
broadcast + video
Specialize in producing and managing video projects that captivate and inform. Whether it's advertising, educational content, entertainment, or promotional materials, I bring visions to life across multiple audience engagement channels. With a focus on creativity and strategic execution, I ensure each project resonates with target audiences and achieves the desired impact.
CLIENT: Comcast NBCUniversal
CREATIVE: Sync N Go Mobile
DELIVERABLE: :60 / :120 Broadcast Spots + Digital
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Whatever The Case"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER
AGENCY: Script to Screen
CLIENT: Comcast NBCUniversal
CREATIVE: Xfinity Home | "Simplify Your Life"
DELIVERABLE: :60 / :120 Broadcast Spots & 28:30 DRTV
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: WB Games
CREATIVE: Shadow of War Mobile, Nemesis System
DELIVERABLE: Original production, :30 / :60
MEDIA: Social + Digital
EXECUTIVE PRODUCER | DIRECTOR: Dylan Dawson
HOST: Mona Aiyed
AGENCY: Internal creative studio, Warner Brothers Interactive
CLIENT: TTI Floor Care North America
CREATIVE: 360 Reach | "Nowhere To Hide"
DELIVERABLE: :60 & :120 Broadcast Spots (x6)
MEDIA: National Broadcast & Cable + INTL Broadcast
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Bob Celecia
PRODUCTION COMPANY: Robert Celecia Associates
AGENCY: M2
CLIENT: Blue Cross Blue Shield
CREATIVE: ACA Get The Info
DELIVERABLE: :60 Broadcast Spots (x3)
MEDIA: Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Duffey+Petrosky
PRODUCTION CO: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "MOTS Love"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Comcast NBCUniversal
CREATIVE: Quad Play (TV, Phone, Internet, Home Automation)
DELIVERABLE: :60 / :120 Broadcast Spots + Digital
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: TTI Floor Care North America
CREATIVE: Hoover Air Cordless Lift | "Cut The Cord"
DELIVERABLE: Various
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Bob Celecia
PRODUCTION COMPANY: Robert Celecia Associates
AGENCY: M2
CLIENT: Omaha Steaks
CREATIVE: "Omaha Steak Night"
DELIVERABLE: Various
MEDIA: National Broadcast & Cable + Digital
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
2nd UNIT DIRECTOR (consumer segments): Dylan Dawson
AGENCY: Script to Screen
CLIENT: ARROW Fastener, LLC
CREATIVE: TruTac Stapler | "Build, Fix, Create"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Barista"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Skeptic"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Guthy-Renker
CREATIVE: "Susan Lucci ICON Award"
DELIVERABLE: Introduction Video
MEDIA: Talent Intro for Live Award Show in Las Vegas
PRODUCER | WRITER | EDITOR | DPM: Dylan Dawson
AGENCY: Script to Screen / Electronic Retailing Association
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Two Lattes"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: ARROW Fastener, LLC
CREATIVE: Squeeze Driver | "Stop Twisting"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
CLIENT: TriStar Products
CREATIVE: Soup Express
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
PRODUCER | DIRECTOR (consumer segments): Dylan Dawson
SUPERVISING PRODUCER: Kirk Gross
AGENCY: Script to Screen
NOTE: This is a condensed compilation showcasing consumer story segments which I both produced and directed. Additionally, I oversaw the consumer casting process, ensuring the selection of authentic consumers for appearance in the commercial. Filming took place over a span of three days at the homes of the consumers, where I served as off-camera interviewer.
CLIENT: The Coffee Bean & Tea Leaf (CBTL)
CREATIVE: "Difficult to Believe"
DELIVERABLE: :30 Spot
MEDIA: Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: Intelligent Beauty
CREATIVE: SENSA | "Million Pounds"
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CREATIVE: Tanya Memme | Sell This House
Kirsten Becker | Property Ladder
DELIVERABLE: Introduction Packages for Celebrity Hosts
MEDIA: National Broadcast & Cable
PRODUCER | DIRECTOR | CINEMATOGRAPHER: Dylan Dawson
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Newell Rubbermaid
CREATIVE: "Real Women"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Clean Made Easy"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Casa Kodjoe LLC
CREATIVE: Save Your Do | "Sweat It Out"
DELIVERABLE: :30, :60 & :120 Broadcast Spots + Digital Content
MEDIA: National Broadcast, Cable, Digital
EXECUTIVE PRODUCER / DIRECTOR: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Procter & Gamble Beauty (P&G)
CREATIVE: Doctors Dermatologic Formula (DDF)
DELIVERABLE: Broadcast Spots + Digital Content
MEDIA: National Broadcast, Cable, Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Rug Rider"
DELIVERABLE: :30 Broadcast Spot
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR: Robert Celecia Associates
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Universal Studios MOTS"
DELIVERABLE: :60 & :120 Broadcast Spots
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Tony Little Gazelle
DELIVERABLE: :60, :120, 5-min Spots + Digital
MEDIA: National Broadcast & Cable, Digital
EXECUTIVE PRODUCER / ASST. DIRECTOR: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable and displayed here courtesy of iSpotTV ]
CLIENT: ORECK Corporation
CREATIVE: "A Classic Edge"
DELIVERABLE: :30 Broadcast Spot (spec)
PRODUCER: Dylan Dawson
AGENCY: Script to Screen
CLIENT: ORECK Corporation
CREATIVE: Magnesium Vacuum | "Lab Is Life"
DELIVERABLE: :30 Broadcast Spot + MOTS & 2x Testimonial Stories
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR (MOTS & Testimonial Stories): Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: Earth, Inc.
CREATIVE: "Energy"
DELIVERABLE: 3-min Industrial Video
MEDIA: Point of Purchase (Retail Loop) & Digital
PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: Air Instinct | "Lab Is Life"
DELIVERABLE: 28:30 Long-Form Broadcast
MEDIA: National Broadcast & Cable
EXECUTIVE PRODUCER / DESIGN PROGRAM MANAGER: Dylan Dawson
DIRECTOR (MOTS & Testimonial Stories): Dylan Dawson
AGENCY: Script to Screen
[ this is a low-res SD version of the final HD deliverable ]
CLIENT: ORECK Corporation
CREATIVE: "Clean Across America"
DELIVERABLE: 28:30 Long-Form Broadcast + :60 & :120 Spots
MEDIA: National Broadcast & Cable, Digital
PRODUCER / DIRECTOR / CO-WRITER: Dylan Dawson
AGENCY: Script to Screen
NOTE: Production took place across 12 consecutive shoot days aboard a bus and camera chase vehicle traveling from CA to NY. Behind the scenes video located below.
[ this is a low-res SD version of the final HD deliverable ]
BEHIND THE SCENES VIDEO
CLIENT: ORECK Corporation
CREATIVE: "Clean Across America"
PRODUCTION NOTE: In the summer of 2010, we embarked on the first direct response television campaign to utilize a national bus tour shooting multi-camera broadcast / digital commercials across the entire stretch of America to launch the latest vacuum cleaner from the trusted ORECK brand of products. The 12-day production journey spanned from coast to coast. The visual and brand design for our bus and all campaign marketing was Claudia Canas, a superstar Creative & Design Director whom I adore and had the privilege of collaborating with on many campaigns (including Rubbermaid and Comcast Xfinity Home)! Our production team skillfully equipped a bus and multi-camera chase vehicle, beginning with our first shoot day in Los Angeles, CA and concluding on the streets of Brooklyn, NY. A core production team, including myself, the actor / spokesperson (Tony Frassrand, tv personality from HGTV) and our client, Marc Osgood (Marketing Director for ORECK) rode in the ORECK bus while a second film / production unit trailed in another vehicle. And, NO, we did not sleep on the bus, thankfully! We hired local crews for the heavier production days. Filming took place at various scenic locations along the way and inside the homes of real ORECK customers, where they shared their experiences with ORECK vacuums. Post-production involved managing over 200 hours of footage, which was meticulously transcribed, assembled, and edited into short-form consumer stories. These narratives were featured across digital platforms and condensed into a 30-minute television infomercial for ORECK vacuums. Despite its challenges, this production remains a memorable achievement and one that still makes me smile!
Behind the scenes shot of Dylan directing a broadcast commercial shoot w/ David Oreck, founder of ORECK vacuums (on location, Oreck HQ in Cookeville, TN
Dylan Dawson, Producer / Director / Co-Writer
&
Claudia Canas, Creative Director
BEHIND THE SCENES VIDEO
CLIENT: Omaha Steaks
CREATIVE: "Omaha Steak Night BTS"
PRODUCTION NOTE: This behind the scenes video for Script to Screen features interviews with some of the cast and crew behind the first live-action direct response television campaign for Omaha Steaks. I was honored to be interviewed as the Executive Producer, and Director in charge of all consumer story shoots.
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